Sometimes you just have to wonder where these ideas come from.
According to Metro UK, Sainsbury’s, a popular supermarket chain in London, came under fire Monday morning when a photo surfaced online of a mannequin dressed in slave attire to accommodate the DVD release of 12 Years A Slave.
The mannequin was dressed in a shirt with holes, cut off shorts, and a twig sticking out of the pocket.
The ragged clothes didn’t appear to be on sale themselves, but their use as a way of pushing sales of the film was at best a very bizarre PR stunt. Amid the backlash, Sainsbury’s issued a swift apology. The display has now been taken down.
After a huge amount of backlash on Twitter, a Sainsbury’s rep apologized for the promotion fiasco.
Source: globalgrind.com by Desire Thompson
The mannequin was dressed in a shirt with holes, cut off shorts, and a twig sticking out of the pocket.
The ragged clothes didn’t appear to be on sale themselves, but their use as a way of pushing sales of the film was at best a very bizarre PR stunt. Amid the backlash, Sainsbury’s issued a swift apology. The display has now been taken down.
After a huge amount of backlash on Twitter, a Sainsbury’s rep apologized for the promotion fiasco.
Source: globalgrind.com by Desire Thompson
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