The mannequin was dressed in a shirt with holes, cut off shorts, and a twig sticking out of the pocket.
The ragged clothes didn’t appear to be on sale themselves, but their use as a way of pushing sales of the film was at best a very bizarre PR stunt. Amid the backlash, Sainsbury’s issued a swift apology. The display has now been taken down.
After a huge amount of backlash on Twitter, a Sainsbury’s rep apologized for the promotion fiasco.
Source: globalgrind.com by Desire Thompson