The initiative might be very expensive, with tipsters estimating a cost between $1 billion to $3 billion. However, the satellites could eventually pay for themselves. They would really be an extension of the thinking behind the balloons from Project Loon -- getting more people online increases the number of people who can see ads, improving Google's bottom line. Any orbital internet service would most likely serve as a complement to Project Loon, providing data in far-flung, sparsely populated regions while the balloons handle places with greater demand.
Source: engadget.com BY JON FINGAS