As Jay Parker, Daktronics' VP of Live Events, explained to Gizmodo:
"The 13 HD display is a unique display built by daktronics. It's not a traditional LED pixel layout. This product was really designed to get lines of resolution; with HD displays being common in your home, we wanted to design a product that not only looks spectacular but also let us get lines of resolution in a smaller spacing. Our goal was to get to 1080 [lines of vertical resolution] and our LED technology allows us to do that on a display 60 feet tall."
This is enough real estate to run three FullHD images, each 60 feet tall and 106 feet wide side-by-side along a single display, with an extra 44 feet of horizontal space for additional graphics, live stats, and ad content. "The Jaguar's new owner really wanted to make a difference, make a splash, and do something great for the fans," Parker noted. Even more impressive is the display's performance.
The display is being put to immediate use. Later today, DC United (MLS) and Fulham FC (EPL) will face off in a friendly, and Carrie Underwood will be playing the stadium later this evening.
source: gizmodo.com by Andrew Tarantola