The purpose of all this interconnectivity is to make your life less complicated. Instead of ignoring those “Preferences” we set on our smartphones, tablets, and wearable devices, they will now become more global, anticipatory, and refined. Smart devices will “know” us-;at least in the sense that they will sense our daily patterns, habits, and rituals.
This goes beyond Nest setting your thermostat, your smart refrigerator defrosting the hamburger, or your iWatch keeping tabs on your heart rate.
Smart devices will know if you’re buying on Lolly Wolly Doodle, when soccer camp is (so they’ll buy all the supplies from Target and have them drop-shipped to your location), and how frequently you buy Cherry Garcia (don’t worry, it won’t tell anyone else). Okay, yes, it might. But only if you want it to.
They will suggest new wines just listed on Wine Advocate. If you like black sand beaches and 78-degree mean temperatures they will come up with fresh new vacation suggestions a world away from your regular vacation spot.
This is not just a change in lifestyle. It is also a change in the way we look at new markets and new business opportunities. Big data will play a major part in this transformation. So will logistics and delivery services of all shapes and sizes. Most of all, we will shape deeper understandings of who our consumer is, what they really want, and how to shape our business model to their preferences and “Likes.”
All of this will be highly personalized, attentive, and predictive without being expected.
Most of all, remember that none of this is about you, what you make, what you’re able to execute, or what makes you profitable.
It’s all about me.
source: inc.com BY Patrick Hanlon