The cut-off for fellas interested in copping grade school Air Jordans for themselves has just been bumped up to a size 9.5. That's right—Jordan Brand announced today that select GS colorways will now be offered up to a women's size 11 after size 7 had been the standard for so many years.
The update comes after some intensive market research where Jordan Brand determined that girls simply outgrew grade school sizes by the time they reached age 12.
"We kept hearing feedback that, despite the desire for it, girls couldn’t fit into our products," Jordan Brand VP of footwear David Schechter said. "12-year-olds would find a grade school version of a shoe they liked, only to find out they were already two sizes too big.”
To kick off the new initiative, which begins next spring, Jordan Brand will be releasing special GS-only colorways of the Air Jordan 1, IV, VII, and Future.
Awesome move by Jordan Brand, but we wish they would have started sooner, like when these XIs came out.
"We kept hearing feedback that, despite the desire for it, girls couldn’t fit into our products," Jordan Brand VP of footwear David Schechter said. "12-year-olds would find a grade school version of a shoe they liked, only to find out they were already two sizes too big.”
To kick off the new initiative, which begins next spring, Jordan Brand will be releasing special GS-only colorways of the Air Jordan 1, IV, VII, and Future.
Awesome move by Jordan Brand, but we wish they would have started sooner, like when these XIs came out.
source: complex.com By John Q Marcelo
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