"We kept hearing feedback that, despite the desire for it, girls couldn’t fit into our products," Jordan Brand VP of footwear David Schechter said. "12-year-olds would find a grade school version of a shoe they liked, only to find out they were already two sizes too big.”
To kick off the new initiative, which begins next spring, Jordan Brand will be releasing special GS-only colorways of the Air Jordan 1, IV, VII, and Future.
Awesome move by Jordan Brand, but we wish they would have started sooner, like when these XIs came out.