I recall as a teenager anxiously waiting on Tuesday's to see what new music and movies were set to be released. I was surely surprised to find out that the release date was solely unique to the US and that countries around the world have differing entertainment release dates - Monday's in the U.K. and France and Friday's in Germany.
Frankly, I wanted to know who had the power to declare such an industry custom change. The International Federation of Phonographic Industry (IFPI) is the officiant on the matter. In a statement made by the organization in December 2014 and after much debate they made the official move to release new music on Friday at 00:01 local time beginning the summer of 2015. The IFPL based in Switzerland, represents labels globally and ‘promotes the value of recorded music, safeguard the rights of record producers and expand the commercial uses of recorded music’.
The IFPI made the change after conferring with many directly affected such as the ‘artists, musicians unions, record companies and retailers’. And results of an expansive independent study found that 68% of consumers from varying countries have a preference for the Friday global release. The IFPI head Frances Moore says, “An aligned global release day puts an end to the frustration of not being able to access releases in their country when the music is available in another country."
Ok why "New Music Tuesdays"? Well according to history there is really no real story as to why it was actually chosen. The most plausible story is Billboard magazine is publishedon Wednesday and it allowed for sales to be submitted until Tuesday. As a result, sales can be calculated for a full “Billboard” week per se. Another story that I think that has some veracity is labels ship merchandise on Monday's, making Tuesday the earliest day to get new releases.
While seemingly this change will go unnoticed by most, those interested will certainly see this modification as a two street. Who would benefit? Many agree that the move to Fridayis a great “opportunity to re-ignite excitement and a sense of occasion around the release of new music’. In addition, artists and record companies benefit as they can maximize their marketing plans for social media. Moreover, it has been assessed that piracy will also decline as everyone will be on the same worldwide schedule. Leading industry companies like American Association of Independent Music (AIMP) and the RIAA have uniformly expressed that they are onboard with making the transition for its members and end users easy.
On the other hand, not everyone is on board with the change. Entertainment Retailers Association Kim Bayley asserts that "The only justification for a Friday release date would be if it resulted in a net increase in sales".
Yet, proponents and the IFPI have confidence that the benefits trump the oppositions concerns.
I must say that initially I was taken a back over the global record release change, but after review I understand the need to streamline the industry for tracking sales, trends and forecasts. As the push towards music globalization takes precedence, in time the industry will experience both the benefits and the setbacks. In all, I applaud the music industry for taking a global stance to unite fans and share the value of music and I look forward to marking “New Music Friday” on the calendar!
Flanagan, A. (2015, March 10). Industry Sets Friday as Global Record Release Day. (Billboard) Retrieved Feb 26, 2015, from http://www.billboard.com/:http://www.billboard.com/articles/business/6487289/friday-global-record-release-day-ifpi
Jacob, A. (n.d.). Global release day to go ahead following international consultation. (A. Strain, Editor, & IFPI London) Retrieved 3 10, 2015, from http://www.ifpi.org/:http://www.ifpi.org/news/Global-release-day-announced
Kelley, F. (2010, Sept 8). Why Albums Are Released On Tuesdays In The U.S. Retrieved FEb 12, 2015, from http://www.npr.org/: http://www.npr.org/blogs/therecord/2010/09/08/129725205/why-albums-are-released-on-tuesdays
Wikipedia. (n.d.). Retrieved 3 10, 2015, from http://en.wikipedia.org/:http://en.wikipedia.org/wiki/International_Federation_of_ the_Phonographic_Industry
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