Swift was among the first to turn the streaming tide away from industry giant Spotify when she pulled her smash 1989 off the service because she felt Spotify's low per-stream payouts devalued her art. While Swift's albums popped up on Tidal, 1989 remains absent from Jay Z's service, opening the door for Apple to lock in an exclusive deal for 1989's streaming rights.
Same goes for Florence and the Machine: The band's much anticipated new album How Big, How Blue, How Beautiful is due out in late May, and the LP – like U2's Songs of Innocence – would be a major exclusive for Apple's rebooted Beats Music.
It was recently revealed that Reznor would play a "major role" in retooling Apple's Beats Music, which the company acquired as part of their $3 billion deal for Beats Electronics. When the service relaunches later this year – it could be attached to Apple's next major operating system update – Apple will likely rebrand the streaming service something other than "Beats Music."